Elon Musk says Apple has fully resumed Twitter advertising

Dans News December 4, 2022

Apple is Twitter’s biggest ad client, and has returned to advertising at its normal level according to Elon Musk — but it’s still not clear if it ever slowed down ad buys.

Elon Musk [Twitter]

On November 28, Twitter CEO Elon Musk engaged in a tweet-storm against Apple, including claims Apple had “mostly stopped advertising on Twitter.” One week later, and Musk has changed his tune.