Person holds a pair of rimmed glasses, with many frames displayed on the wall behind in an optical shop.

Like Apple Watch at start, Apple’s smart glasses plan will challenge the entire industry

Apple’s initial plan for smart glasses is to take on just about every eyewear manufacturer, smart and not, with design and just a little bit of iPhone integration.

Hand holding a pair of eyeglasses in front of a display wall filled with many different eyeglass frames in an optical store
Apple is gunning for the glasses industry with its smart eyewear – Image Credit: Pexels/Gustavo Fring

The whole Apple Glass endeavor has focused mainly on the still-far-off augmented reality smart glasses. However, with a second version without AR expected to arrive in 2026 or 2027, Apple is trying to break into the wider glasses market.

According to Mark Gurman in Sunday’s “Power On” newsletter for Bloomberg, Apple isn’t going to try and attract just those who want smart glasses. It’s instead attempting to take on the overall glasses market.

Rumor Score: 🤔 Possible

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